Some bands become one-hit wonders because their hit single is their only really commercial track and the record-buying public doesn't "get" the rest of their stuff. Some bands have plenty of radio-friendly tunes but become one-hit wonders for inexplicable reasons - just sheer bad luck I guess. And some bands become one-hit wonders because all their other songs are crap. The Belle Stars, sadly, fell into the last category (you knew where this was going, didn't you?). But what a great little pop song that one hit was.
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